White Bridge Capital, a Miami-based private real estate investment and lending advisory firm, today announced its investment in Gencom’s acquisition of Rosewood London, the 308-key luxury hotel housed in a Grade II-listed landmark building in Central London. The acquisition was led by Gencom, a U.S.-based investment firm that owns and develops prized real estate around the world. White Bridge Capital invested in the transaction together with its international network of private investors and family offices, and supported Gencom on the acquisition financing provided by HSBC and Santander.
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Rosewood London Facade by Day
Tommy Campbell, Founder and Chief Executive Officer of White Bridge Capital, said, “We are proud to invest in Gencom’s acquisition of Rosewood London, one of the world’s premier luxury hotels. Gencom’s more than 40-year track record of owning and developing landmark hospitality assets makes it the ideal sponsor for a property of this caliber. This investment marks an important step for White Bridge Capital as we extend our platform beyond the Americas and continue to give our family office partners access to exceptional opportunities alongside leading sponsors.”
Located at 252 High Holborn in Central London, Rosewood London occupies a landmark 1912 building proximate to Covent Garden, the Royal Opera House, the British Museum and Somerset House. The hotel underwent a comprehensive transformation between 2011 and 2014, led by design firm Tony Chi Studios, and was ranked #56 Best Hotel in the World for 2026 by The 50. Its 308 rooms include 44 suites. The hotel’s seven Houses span up to 185 square meters and rank among the finest luxury accommodations in London, while the Manor House Suite offers the rare distinction of its own independent street entrance.
Rosewood London’s highly differentiated food and beverage offering is a defining feature of the property. The flagship Holborn Dining Room, which has its own independent street entrance, is celebrated for its modern British brasserie cuisine and a Belle Époque-inspired interior by Martin Brudnizki. Brudnizki also designed Scarfes Bar, one of the world’s award-winning bars, renowned for its theatrical cocktail creations and regular live jazz programming. With over 300 varieties, the Gin Bar holds one of London’s most extensive collections, while the acclaimed Mirror Room, the hotel’s all-day dining outlet, is best known for its artist-inspired Afternoon Tea experience.
“We see London as one of the world’s most attractive and enduring luxury hospitality markets, supported by a unique combination of international leisure demand, a strong corporate base, and year-round cultural and sporting events,” added Regina Garcia Handal, Co-Founder and Chief Investment Officer of White Bridge Capital. “Rosewood London’s exceptional location, between the West End and the City, positions the property, under Gencom’s leadership, to benefit from these demand drivers while giving our partners a long-term stake in a landmark asset in one of the world’s most established hotel markets.”
The transaction further strengthens White Bridge Capital’s strategic partnership with Gencom, following the recent acquisition of the InterContinental Miami.
About White Bridge Capital
White Bridge Capital is a private real estate investment and lending advisory firm specializing in real estate investments and structured lending solutions. The firm partners with leading international family offices and sponsors to identify, structure, execute and manage compelling real estate investment opportunities across the United States and other key markets. Leveraging its founders’ extensive experience in banking, real estate, and private markets, White Bridge Capital combines rigorous underwriting, deep industry relationships, and strategic partnerships with established operators to pursue attractive risk-adjusted returns. The firm also provides tailored lending advisory services to family offices and sophisticated investors across a broad range of asset classes. For more information, visit White Bridge Capital.
About Gencom
Gencom is a U.S.-based investment firm that owns, operates and develops prized real estate around the world, with an emphasis on luxury hotels, resorts and branded residential properties; and which is also an active owner and investor in hospitality operating platforms. Gencom’s real estate portfolio includes and has been comprised of some of the world’s most iconic hotels, resorts, and destinations which are amongst the leading properties in the industry with key past and present operating partners including Four Seasons Hotels and Resorts, The Ritz-Carlton, St. Regis, Thompson Hotels, InterContinental Hotels, Andaz, Fairmont, and Auberge Resorts.
Founded more than 40 years ago, Gencom has grown to become one of the nation’s leading firms specializing in the development and management of luxury resort and residential properties, alongside full-service hospitality operating platforms. Today, the Gencom portfolio is comprised of $7 billion in assets under management and under development and includes 17 owned assets in operation or under development with over 5,000 hotel rooms around the world; in addition to 185 managed properties, comprised of 50,000 keys through its third-party management affiliate, Pyramid Global Hospitality, which oversees hotel property management and operations throughout the U.S. and Europe; and over 2 million square feet through affiliate Convene, a hospitality company that designs, builds, and manages premium meeting, event, and flexible office spaces. For more information, visit www.gencomgrp.com.
About Rosewood London
Standing proud in a Grade II-listed building moments from the West End, Rosewood London is where new legacies begin. The modern manor house blends quintessential London grandeur with contemporary eclecticism, inviting guests into a world of British charm and wit. Artistically, expression is woven into the walls, with an ever-evolving gallery of contemporary and traditional artworks extending into the thoughtfully curated rooms and suites; including the only suite in the world with its very own postcode. With artful gastronomy at three restaurants and bars, delightfully classic pie-making classes and Sense Spa treatments using Epsom salts sourced from a historic spa town, life here celebrates British heritage with a modern twist. For more information: rosewoodhotels.com/london.
About Rosewood
Rosewood is an ever-evolving global collection of hotels, resorts, and residences, born through the discovery of remarkable places. With 42 one-of-a-kind destinations, each property celebrates the culture and community that shapes it, upholding the ideal of hospitality as mutually revitalizing. Every detail is intricately woven to tell the story of the place, offering unexpected moments of discovery and connection. Rosewood Residences extends this spirit, inspiring a life where belonging and curiosity enrich every day. For more information, please visit rosewoodhotels.com.
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