Top identity-led transformation coach Hina Khan has launched ARĪVA™, a premium 12-month leadership program that combines virtual coaching, in-person summits and a human-centred AI system grounded in her transformational methodology to help entrepreneurs and executives build lasting leadership capacity.
As artificial intelligence becomes part of everyday business, Khan believes leaders shouldn’t hand their strategic thinking over to AI platforms. ARĪVA™ takes a different approach: an identity-led experience that includes a development system with several elements, live coaching and a private AI thinking partner designed to support transformation. That partner is built on Khan’s own methodology, not on general internet content.
Khan draws on her background in psychotherapy and more than 20 years of experience working with CEOs, executives and entrepreneurs around the world. She designed ARĪVA™ for accomplished founders and senior leaders who have already found success and want to stay true to their own expertise as they grow. Each cohort is kept intentionally small.
“Leaders today are surrounded by tools that promise to think for them. ARĪVA™ was built to do the opposite: to strengthen the leader’s own thinking, keep them anchored to who they are and where they’re going, and support them throughout 2027,” says Hina Khan, Founder, ARĪVA™. “Access to tools isn’t what sets leaders apart. Who they are being when they use them is. The question isn’t ‘What more do I need to do?’ It’s ‘Who do I need to become?’”
Members start with a structured onboarding, where they create a personalized identity document and leadership profile that maps their specific goals. From there, ARĪVA™ Identity Intelligence, which includes the Thinking Partner and scheduled CEO Time, carries each member’s development through the full year. It holds the member’s goals, draws on Khan’s approved teachings and methodology, and uses the identity and context set at the start. The system tracks progress with Khan’s DRIFT / YOU / SHIFT framework. YOU is the member’s written identity. DRIFT is the small decisions that pull them away from it, and SHIFT is real movement toward it.
ARĪVA™’s components work together to create a continuous development experience:
- Two 90-minute live virtual coaching sessions each month, led by Hina Khan
- A private AI thinking partner available on demand between sessions
- 30 minutes of dedicated CEO Time each week with an AI agent for strategic priorities and decisions
- Two two-day in-person summits: an opening summit in Toronto and a year-end summit
- A peer community and salons for learning, accountability and strategic connection
- Three Becoming Sprints for applying insights to everyday leadership practice
During the Becoming Sprints, members can add optional enhanced experiences, which are immersive and designed with partners, for an additional fee.
Organizations can also enroll senior team members through an ARĪVA™ Team Seat. Each Team Seat starts with virtual onboarding, a four-week self-image intensive and an orientation to the Thinking Partner. Team members’ work stays private, and employers see only their level of engagement.
ARĪVA™ is offered as an annual membership. Applications for the 2027 cohort are open until December 31, 2026, at landing.hinakhan.ca/arīva-application-2026.
About Hina Khan:
Hina Khan is a former psychotherapist turned internationally recognized identity-led transformation coach and the founder of ARĪVA™. For more than two decades, she has worked at the intersection of identity and human potential with CEOs, executives and entrepreneurs around the world. She is the bestselling author of A Return to YOU and host of Possibilities with Hina Khan, and has appeared on Good Morning America, The Social and Breakfast Television.
Available for interview:
Hina Khan, Top Identity-Led Transformation Coach and Founder of ARĪVA™
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